Beaurev Global was founded in 2009 in Malaysia with a singular vision to redefine beauty and wellness through quality, innovation, and integrity. What began as a passionate endeavor has grown into a trusted name in the Southeast Asian beauty and skincare industry. In our early days, we focused on providing high-quality skincare solutions to spas, beauty salons, and pharmacies across Malaysia. Our reputation for excellence quickly spread, laying the foundation for what would become a diverse and rapidly expanding enterprise.
Over the years, we broadened our reach beyond borders, establishing a strong presence in Singapore and Thailand. Today, Beaurev Global operates a thriving network of brands that includes Petal & Potions, BG Wellness, BG International College, and BG Care each rooted in a shared commitment to holistic well-being, sustainability, and growth. Our evolution reflects more than just business expansion. It represents a journey of innovation, resilience, and purposeful impact. We have embraced change, responded to emerging needs, and continuously adapted to the ever evolving beauty and wellness landscape.
In 2025, we proudly reaffirmed our values through a formal commitment to Environmental, Social, and Governance (ESG) principles. This milestone marks a new chapter one that prioritizes sustainability, social responsibility, and transparent business practices as we chart our course for global growth. Through every phase of our journey, one thing has remained constant: our dedication to empowering beauty and driving growth for our customers, our partners, our people, and our planet.
Beaurev Global began with a clear purpose to offer high-quality beauty and skincare solutions tailored to the needs of professionals and consumers alike. Founded in Malaysia, the company initially focused on serving local markets by supplying premium-grade products to spas, beauty salons, pharmacies, and departmental stores. This early focus on professional care helped establish a strong foundation built on product efficacy, service excellence, and trusted relationships.
With a commitment to quality and a customer-first mindset, Beaurev quickly earned a reputation as a reliable partner in the beauty industry. The company placed great emphasis on curating brands and products that delivered visible results, ensuring that both professionals and end-users experienced the benefits of effective, well-formulated skincare. These formative years were instrumental in shaping the brand’s identity, values, and future direction—laying the groundwork for long-term growth and expansion.
As Beaurev Global grew, the company expanded its presence beyond Malaysia into new regional markets including Singapore and Thailand. Alongside this geographical growth, Beaurev began to diversify its offerings by developing a portfolio of in-house brands, each tailored to different aspects of the beauty and wellness industry.
This phase included the evolution of BG Care, which continued its role as the official distributor of Pevonia while expanding into eco-conscious skincare solutions. Petal & Potions was introduced as a brand focused on aromatherapy and holistic beauty, promoting well-being from within. BG Wellness emerged to offer science-based nutraceuticals designed to support skin health, vitality, and longevity. This shift marked Beaurev’s transformation from a product distributor to a multi-brand company with a unified vision of delivering high-quality, purpose-driven beauty and wellness solutions.
In 2020, Beaurev Global established BG International College, a premier training institution designed to elevate professional standards in the beauty and wellness industry. With comprehensive, internationally aligned curricula, the college empowers aspiring beauty professionals through a blend of theoretical knowledge and practical experience.
Following its regional expansion and brand diversification, Beaurev Global entered a pivotal stage of strengthening its internal operations and organizational capabilities. During this phase, the company focused on refining its infrastructure, expanding its team across key departments, and enhancing overall efficiency. Improvements in logistics and warehousing allowed for more effective product distribution and inventory control, while investments in digital marketing and creative strategy helped elevate the company’s visibility and customer engagement.
This period also saw the adoption of more streamlined workflows and stronger alignment between the brand’s mission and its operational execution. By integrating digital commerce and exploring innovative engagement strategies, Beaurev Global positioned itself as a modern, adaptable organization capable of sustaining long-term growth in a fast-evolving beauty and wellness landscape.
In 2025, Beaurev Global formalized its commitment to Environmental, Social, and Governance (ESG) principles, marking a transformative chapter in our corporate evolution. This initiative reflects our dedication to building a responsible and sustainable business that positively impacts people and the planet. As part of this commitment, we began transitioning to sustainable packaging solutions and initiated strategies to reduce waste and energy consumption across our operations. Socially, we launched outreach programs designed to empower local communities, with a strong focus on supporting women and underserved groups. Within the company, employee well-being became a priority, with initiatives focused on mental health, continuous learning, and inclusivity in the workplace.
To ensure transparency and accountability, we aligned our ESG goals with globally recognized frameworks such as the GRI Standards and the United Nations Sustainable Development Goals. This new direction underscores Beaurev’s vision for purposeful growth, driven not only by innovation and performance but also by values that prioritize long-term impact and ethical leadership. Appropriate visual representation of this milestone would include sustainable product packaging, environmental or nature-based imagery, and community engagement scenes that capture the spirit of progress and responsibility.